UBank is NAB's new online bank. With no retail outlets or ATM's the online customer experience is critical to the success of the new venture. Core to the philosophy of the bank is open and transparent communication between the bank and UBank customers. Supporting this approach is an online strategy that leverages social media to encourage communication and multiple touch points.
Account direction, user experience and creative direction
My involvement has included strategic input and user experience design in the following areas:
- Account director, managed the account and team, ensuring alignment of project activities with the strategic vision
- Creative direction over the design of the members portal and interactive tools and calculators for online banking customers
- Creative direction over the development of the ‘Saving is the new spending’ Facebook savings tips application and Fanpage.