The Smith Family
Most Australians are familiar with The Smith Family as a charitable organisation but few would be aware of exactly the type of services they provide in supporting disadvantaged children with life opportunities through education. The new website sought to 'share the secret' regarding the great work carried out by The Smith Family and to encourage the public to provide support for their programs through donations and product purchases.
Information architecture and user experience
The information architecture of the site needed to support a varied range of site users from corporate sponsors through to volunteers. In addition to this, the website provides opportunities for the general public to provide support through donations and child sponsorship in a secure and user friendly manner. Finally, an online shop was built where visitors can purchase items such as calendars, Christmas cards and gift donations with proceeds going towards The Smith Family programs.