Following the successful development of the new Australia.com site, Tourism Australia invited Deloitte to provide concepts for engaging global travellers using online opportunities beyond the primary website.
The Great Aussie Crawl
The Great Aussie Crawl concept allows potential travellers to Australia to explore potential travel experiences, plan a trip, hook up with other fellow travellers and share their travel adventures online via the site.
- Lead the creative direction and design of the bid concepts
- Design of a new brand for the experience seekers site
- Design of visuals for a community site that allowed travellers to plan their trips to Australia and share those experiences online using a variety of tools and mashups with facebook and twitter.