NRL Integrated Marketing

NRL have partnered with Eclipse to promote NRL online membership, club membership and events online. Eclipse has developed many online campaigns and mini sites including the memorable State of Origin campaign shoot-em-up game where after selecting their preferred team, site users can then shoot down cane toads (AKA Queensland) or cockroaches (AKA NSW).

Centenary Membership site

As part of the Centennial year celebrations, I designed an historic Centenary site promoting the history of the game. Users could scroll through a nostalgic timeline to get an intimate view of member's homes and supporter gear through the ages. Hidden footy cards revealed trivia questions which users could answer to be in the running for the prize competition.