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Holden

Holden

Holden's challenge was to deliver integrated campaigns across all their customer channels, respond to customer requirements online and improve the user experience.

User experience design

My role was to capture a detailed understanding of the customer segments and user requirements. This entailed extensive research with both users and Holden's key stakeholders. We developed a customer lifecycle with key online touchpoints. Extensive card sorts with key stakeholders resulted in an information architecture that reflected the various audience needs throughout the customer lifecycle.

Campaigns

From there, I was involved in ongoing site maintenance and campaigns including the launch of the Holden Cruze which was one of Australia's first truly integrated marketing campaign involving a range of above and below the line media and an online competition. Other online campaigns included the Statesman, the Caprice and the Combo.

 

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