Freedom underwent a rebrand in 2006. To coincide with the rebrand they also needed a new website that would present their current range and campaigns in an engaging way.
Site design and information architecture
Card sorts with key stakeholders within Freedom resulted in an information architecture that was in line with Freedom's customer requirements of the site such as decorator ideas.
I worked closely with the branding house to interpret the new brand online. An engaging flash banner on the homepage allowed Freedom to present hero images with rollover product information from the current catalogue range. The homepage provides promotional areas under the main banner where individual campaigns can run on a weekly basis.
In addition to the Freedom Website, I also designed the Freedom Gift Registry site.