Deloitte Digital is a new service line of Deloitte launched in 2007. Inspired by the vision of being the "Amazon of online services", Deloitte Digital provides a range of digital solutions to business needs throught its innovative online applications and services.
Deloitte has stringent guidelines around its brand and as a rule, does not allow for 'sub-brands' to exist. However, with Deloitte Digital, a special case was made for positioning a brand that could be clearly differentiated from Deloitte's other services. Working closely with Deloitte's marketing team, I developed a logo which preserves the integrity around the Deloitte brand whilst presenting an excitingly new and innovative twist with the illuminated 'Digital' .
Interface Design and Information Architecture
The design of the new content managed site allows plenty of flexibility around content updates, particulatly on the homepage. The information architecture is organised around both business solutions and products and services, allowing Deloitte's customers to find solutions by either category. All content is organised around the value proposition for the business and there are clear calls to action on every page.