BOC had a website and online shop that were not performing and failed to convert site users to online transaction. Following Deloitte's Multi Channel Customer Strategy, some measurable performance objectives were set for the site and the shop including a 30% online sales target by 2012.
Site design and information architecture
Working closely with stakeholders throughout the BOC, a new information architecture was developed that showcased BOC's diverse range of products and services in categories that targeted the various industries of BOC's customers. The interface design interpreted BOC's new brand standards in a clean and dynamic layout that allowed the products to take centre stage.